Tulum

Martina Beach Tulum

Great swim

Family

Facilities

Shade

Photo: © TripAdvisor contributor via TripAdvisor

Martina Beach Tulum is a beach in Cancún; swimming excellent; snorkeling good; usually quiet; restrooms and food nearby.

Swim with caution

Tulum coast experiences seasonal surf and sargassum; water clarity noted but typical open-Caribbean conditions apply.

Sargassum: heavy in season

East-facing Caribbean coast with heavy seasonal sargassum May–October; daily raking typical but accumulation common during peak arrival periods.

About

Martina Beach sits on the Boca Paila stretch south of Tulum's main hotel strip, about 7.5 kilometers down the beach road where development thins out and the sand feels wilder. It's a beach club setup — daybeds, palapas, bar service — but the draw is the location more than the amenities. The water here is clearer than up near the ruins, and the crowd skews quieter because most day-trippers don't make it this far south. You're paying for access and a place to leave your stuff while you swim. The kitchen serves standard beach club fare, and drink prices run high like everywhere on this coast. Go early if you want shade under the palapas; by mid-morning the good spots fill. Parking is sand and dirt, so take it slow if you're driving down from town.

At a glance

Area: Tulum
Swimming quality: ●●●●○
Snorkeling: ●●●○○
Crowd level: fewer▮▮▯▯▯more
Facilities: ✓
Shade: ✓
Family friendly: ✓

Make a day of it

Tours & things to do nearby

Alma Ride

Alma Ride operates out of the Hotel Zone stretch of Tulum, about halfway down the Boca Paila road where the beach hotels thin out. It's a horseback riding outfit with a perfect 5-star rating across six reviews, which is a small sample but suggests they're doing something right. The setup appears to be straightforward—horses, beach or jungle routes, guides who know the terrain. What stands out is the location: you're riding in an area where the coast still feels undeveloped, and the jungle presses right up against the sand. Whether they run sunset rides or inland trails isn't specified in the available data, but the rating suggests the horses are well-kept and the guides don't rush you. If you're looking for a riding experience that isn't a tourist conveyor belt, the low review count might actually work in your favor—it's likely still small-scale.

Book on Viator →

We earn a commission when you book through links on this page — picks don't change based on payouts. How this works

Photos

Trip planner

Not sure how this fits your trip?

Answer a few quick questions and get a full Cancún plan — resorts, restaurants, beaches, and bookable activities matched to your budget and vibe.

Build my plan →

Visiting in November?

November offers pleasant weather — slightly cooler and occasionally wetter than peak winter months, but still warm enough for beach and pool days. Resort occupancy picks up as the month progresses, with dinner reservations becoming harder to secure at popular properties, though crowds remain lighter than December or spring break. The coast is generally welcoming, though some resorts report seaweed presence and afternoon rain showers.

Based on 150 traveler reports

Recent Pulse

We're still listening.

We'll show you what travelers are saying about this spot as soon as enough recent reviews come in. Check back shortly.

Other beaches

TulumSwim with caution© TripAdvisor contributor via TripAdvisor

Tulum Beach

Tulum Beach runs along the main coastal strip south of the ruins, where the hotel zone starts to thin out. The 3.6 rating with nearly 700 reviews lands it in the middle of the pack — which makes sense because this is less a single beach than a stretch of sand shared by a dozen boutique properties, each controlling their own lounge chairs and palapas. Access is the issue. Most of the frontage is technically private or gated by hotels, so unless you're staying along this strip or willing to walk from a public access point farther north, you'll end up at a beach club that charges for the day. The sand is white and fine, the water that signature gradient blue, but it's not empty. Weekends especially, you're sharing space with daytrippers and hotel guests. If you want the postcard shot without the hassle, head to the archaeological site's beach instead — smaller footprint, easier entry, same view.

Great swim

Family

AkumalSwimmable© TripAdvisor contributor via TripAdvisor

Akumal Beach

Akumal Beach sits in the small coastal village of Akumal, about 20 miles south of Playa del Carmen. The beach is known for sea turtles that graze on seagrass in the shallow bay, and snorkelers show up early to swim alongside them before the tour buses arrive. The 4.4 rating across more than 15,000 reviews reflects steady reliability — it's popular for a reason, but also crowded by mid-morning. The sand is soft and the water is calm, but the real draw is the turtle population. You'll need your own snorkel gear or rent from one of the stands near the entrance, and lifeguards enforce rules about distance from the animals. Arrive before 9 a.m. if you want space in the water. Parking fills up fast, and the village charges a small access fee. It's worth the early wake-up if you're coming from Cancún or Tulum.

Great swim

Snorkeling

Family

Isla MujeresSwimmable© TripAdvisor contributor via TripAdvisor

Playa Norte

Playa Norte sits on the northern tip of Isla Mujeres, a short ferry ride from Cancún. The 4.6 rating across 8,000+ reviews comes down to shallow turquoise water that stays waist-deep for a hundred feet, soft white sand, and a protected cove that keeps the surf gentle. It's a family beach—toddlers wade, couples float on inflatables, and the occasional sailboat anchors offshore. The stretch closest to the village has beach clubs with loungers and cocktail service; farther west it empties out. Most visitors rent a golf cart on the island and park near the entrance. The water is warmest and clearest between November and April. Afternoons can get crowded when day-trippers arrive on the ferry, so mornings feel more spacious. No lifeguards, minimal facilities beyond the clubs, and bring cash if you want a chair.

Great swim

Snorkeling

Family

Torn between this and somewhere else? Settle it →

Eat near this beach

Tulum

Kin Toh By Azulik

Kin Toh sits in the treetops along the coastal road south of Tulum's main strip, part of the adults-only Azulik property. The whole setup is built on platforms suspended in the jungle canopy—no shoes, no walls, just open-air nests overlooking the Caribbean. That 4.9 atmosphere rating isn't hype; you're eating 40 feet up in woven wood pods that feel more like art installations than dining rooms. The menu leans contemporary Mexican with a ceremonial tilt—presentation matters here as much as what's on the plate. Food scores solidly at 4.5, service higher at 4.7, which tracks given the theatricality involved in getting dishes to guests perched in midair. Fine dining pricing applies, and the 4.2 value score suggests you're paying for the setting as much as the meal. Reservations are essential. Dress code is "elegant barefoot." If you're prone to vertigo or prefer chairs with backs, this isn't your spot.

Tulum

Funky Geisha Tulum

Funky Geisha Tulum is on the beach road in Tulum's hotel zone, where the jungle meets the sand. It's a Japanese-Peruvian fusion spot that pulls off the mashup without veering into gimmick territory — the 4.8 rating across nearly 1,500 reviews suggests people are coming back for the food, not just the backdrop. The sushi and tiraditos share menu space with ceviches and grilled fish, and the kitchen seems to handle both traditions with equal confidence based on the 4.5 food score. The atmosphere rating holds steady at 4.6, which tracks for a beachfront restaurant in this stretch of Tulum — you're paying mid-range prices for the setting as much as the plate. Service sits at 4.7, higher than the food itself, which is worth noting if you care about pacing and attention to detail. Value comes in at 4.4, fair given the location and the fact that you're not eating tacos. Go at sunset if you can swing it.

Tulum

Gitano Jungle Tulum

Gitano sits seven kilometers down the beach road in Tulum's hotel zone, part restaurant and part outdoor lounge under palm trees and string lights. The food pulls from Mediterranean and Latin traditions — wood-fired dishes, ceviches, grilled proteins — and while the 3.9 rating on food matches the atmosphere score, the 3.4 on value tells you what you're paying for. This is more scene than supper. The music is loud, the drinks are involved, and the crowd skews toward people who booked a table because someone tagged them in a post. Service holds at 3.8 across nearly 1,500 reviews, which for a place this busy and this loud isn't bad. Come for the setting if that's your thing, but if you're hunting for the best plate in Tulum at this price point, you'll find quieter options with sharper kitchens closer to town.

Stay near this beach

Tulum

Papaya Playa Project

Papaya Playa Project is on the beach road south of Tulum's main town, planted directly on the sand where the jungle meets the Caribbean. It's a sprawling compound of cabanas and open-air spaces that pulls off the barefoot-chic thing without feeling precious about it—4.6 across nearly four thousand reviews suggests they've got the formula down. The location rating is especially strong, and that makes sense: you're right on the water, far enough from the noise of Tulum proper but close enough to reach it in ten minutes by bike or car. The setup skews social. There's a beach club that draws day visitors, regular DJ sets, and communal tables where you'll end up talking to strangers. Rooms are simple and lean rustic—palapa roofs, outdoor showers, some with ocean views—but the subratings for sleep quality and cleanliness hold steady in the 4.4–4.6 range, so the vibe doesn't come at the expense of basics. Value sits at 4.2, which is fair for beachfront Tulum. Expect to pay for the scene as much as the room.

Tulum

La Zebra, an SLH Hotel

La Zebra sits on Tulum Beach, right on the sand south of the main hotel cluster. The 4.9 location rating tells you what you need to know—it's far enough from the noise but close enough to walk to restaurants if you want to. The 4.8 overall across 2,500+ reviews holds because the property stays small and the service rating matches the rooms rating, which doesn't always happen at beach hotels. Rooms run rustic-chic with palapa roofs and ocean views, though the 4.6 sleep quality suggests you're trading some soundproofing for the setting. The 4.4 value score is honest—Tulum beach isn't cheap, and this isn't trying to be. What works is the balance: enough polish to justify the SLH designation without losing the barefoot vibe that people come to this stretch for. If you want a resort that feels like a hotel, this isn't it. If you want a beachfront that doesn't feel like a compound, it is.

Source: TripAdvisor · view on TripAdvisor →

Photos by individual contributors as credited above.

Review summaries are AI-paraphrased from public traveler reviews.

Martina Beach Tulum